Privacy Policy
HONGKONG SIJIA CO., LIMITED (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, handle, use, store, and protect your personal information when you use our website, products, and services.
1. What Is Personal Data
Personal data refers to any information that can identify you directly or indirectly, either on its own or combined with other data. It does not include information that has been fully anonymized or aggregated in a way that can no longer be linked to an identifiable individual.
2. How We Collect Your Personal Data
We collect personal data in the following ways:
(a) Information you provide to us
We collect data when you:
• Create or manage an account
• Make purchases or complete transactions
• Contact our customer service
• Participate in surveys, promotions, or online support
• Submit forms, inquiries, or feedback
This may include your name, contact details, shipping address, billing information, payment card details, and account authentication information.
(b) Information automatically collected
When you visit or use our website, we may automatically collect:
• Device type, unique device identifiers, and operating system
• IP address and browser information
• Usage data, browsing activity, and diagnostic logs
• Approximate location information (where permitted by law)
We use this information to improve website performance, enhance security, and optimize user experience.
3. How We Use Your Personal Data
We use your personal data for legitimate and necessary purposes, including:
• Providing, processing, and fulfilling your orders
• Managing your account and verifying your identity
• Communicating with you about orders, services, and updates
• Improving our products, services, and website functionality
• Detecting fraud, monitoring suspicious activity, and maintaining security
• Conducting data analysis and internal business audits
• Sending marketing communications (only with your explicit consent)
You may withdraw your consent to marketing at any time.
4. Cookies and Similar Technologies
Cookies are small text files stored on your device to help improve website functionality and user experience. We use cookies and similar technologies to:
• Remember your preferences
• Analyze website traffic and usage patterns
• Maintain website security
• Customize content and advertising
You may adjust your browser settings to refuse cookies, though this may affect certain features of our website.
5. Disclosure of Personal Data
We will not sell your personal data to third parties for their own independent marketing without your consent.
We may share your data only in the following circumstances:
• With service providers who assist in payment processing, delivery, and IT support
• When required by law, court order, or government authorities in Hong Kong or elsewhere
• To protect our legitimate rights, prevent fraud, or ensure safety
• In connection with a corporate transaction such as a merger, acquisition, or asset transfer
6. Data Storage, Transfer and Security
We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, use, loss, or disclosure.
Your data will be retained only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable laws in Hong Kong.
7. Your Rights Under Hong Kong Law
Under the Personal Data (Privacy) Ordinance (Cap. 486), you have the right to:
• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data (where applicable)
• Object to or restrict certain processing of your data
• Lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD)
To exercise any of these rights, please contact us using the details below. We will respond to valid requests within a reasonable period, generally within 30 days.
8. Third-Party Websites
Our website may contain links to third-party websites. We have no control over the privacy practices of these external sites and encourage you to review their privacy policies before use. This policy applies only to information collected by NEW VARIOUS TRADE LIMITED.
9. Protection of Minors
Our services are intended for individuals aged 18 or above. We do not knowingly collect personal data from anyone under the age of 18.
If we become aware that we have inadvertently collected data from a minor, we will delete such information promptly. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.
10. Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our services or legal requirements. The revised version will be posted on this page, and continued use of our website constitutes acceptance of the updated policy.